Bowerman's layout led for the introduction in the "Moon Shoe" in 1972, so named since the waffle tread was said to resemble the footprints left by astronauts to the Moon.

Nike was an early adopter of Web marketing and advertising, e-mail management systems, and working with broadcast and narrowcast 솔루션 conversation technologies to create multimedia advertising campaigns.

So as to refocus its business lines, Nike started divesting alone of many of its subsidiaries within the 2000s.